5 Great tips for using Video in your Social Media Strategy


(Via Social Media Today)

Since video content is an optimal way to capture audience attention and thus the best way to deliver your marketing messages, it’s little surprise that every brand is now leaning towards video marketing.
In this article, there are five tips and best practices that help you to come up with a winning strategy for video marketing on social media networks.

See the tips here, and the following infographic about Video Marketing.


The amazing value of Video Marketing


Eric Wendt, from Brafton, describes the commercial value of using Video Marketing.

90%+ of marketers will rely on video as the cornerstone of their content marketing strategy in 2017. If you are wondering why, the answer is ROI.
83% of them agree that video marketing provides a solid return on investment.

“Video is popular because it’s easy to digest,” said Perry Leenhouts, Senior Creative Director at Brafton. “It’s almost a passive form of absorbing information. You just look and listen. You don’t have to read or go to great lengths to find the information you want.”

For more, Read the full article here