Digital Marketing is a Marathon, not a Sprint

(via exchange4media)

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At the recently concluded Tech Manch Digital Conference, Jeff Bullas, digital marketing influencer, spoke about the key pillars for digital marketing success. Some of the highlights:

“I would say digital marketing is a marathon and not a sprint. Most importantly, marketers need to think like publishers if they want to get the best results.”

“I would say that content is the new sale person now and marketing now is an art and science and it needs to be practiced with the same belief,”

“Today as you are creating content, you are leaving a digital footprint. Content needs to be seductive and interesting, and if you can’t make it creative all the time, you can still curate it to get the results.”

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The state of Social Video Marketing

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  • 84% of consumers reported watching social video content on mobile devices, and 64% reported that watching a marketing video on Facebook has influenced a purchase decision in the last month.
  • Social media video drives brand engagement and sales with 83% of marketers reporting they are confident Facebook video content will drive purchases and 64% of consumers reporting making a purchase after watching a marketing video on Facebook in the last month.
  • 81% of marketers are optimizing their social videos for mobile viewership.


For more stats, check the full infographic!

What you need to know about Video Marketing for your Business

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“Statistics tell powerful tales. Research reveal that video viewers are between 64% and 85% more likely to buy a product after seeing a video for it, with 71% of marketers reporting higher conversion rates for video than any other form of marketing.”

Using video increases substantially email open rates, plus it helps to boost your SEO.

95% of Americans under-50 are internet users, and 92% of them watch and share videos in their mobile!

Read the full article here

How to get more value out of your Video Marketing

(via SearchEngine Journal)

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“Video, both organic and paid, is still the best option to cut through the social noise.

It’s easier than ever to get more value out of your video marketing:

  • The expense of creating video content continues to drop.
  • There are tons of new apps on the market to help create video posts quickly.
  • Recording original video is free and relatively easy with a smartphone, a few basic skills, and a little production savvy.

All of this means we’ve reached a tipping point. If you aren’t already using video to market your brand or business, you’re going to fall behind.”

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What Dominates Digital Marketing

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  • In the last 5 years, Americans’ mobile ownership has risen from 35% to 77%, which makes this device shape the modern-day consumerism.
  • Live Video continues to gain traction, with every big social platform adopting it.
  • Big data is empowering personalization, which enhances user experience.
  • Marketing automation and Immersive Experiences enhance Content Marketing

Read the full article here