Top 9 Social Media trends for 2018

Check out this amazing infographic by Filmora:

Some takeaways:

  • 80% of global video traffic in 2020 will be video.
  • 87% of marketers use video in their campaigns, reporting huge benefits compared to other marketing efforts.
  • Snapchat is launching an AR platform by end of 2017.
  • 94% of those who used influencer marketing believe it’s a great strategy.
  • Influencers bring 10X rise in conversion rate.

Digital Marketing trends to watch on 2018

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  1. Big Data: Do we really need to talk about it?
  2. Video, Video and more Video: In 2018 video will actually outpace all other content types. Video has slowly taken over social networks as a major form of content production and all signs show that this trend will only increase.
  3. Content: Content creation, among other things, increases the credibility of the organisation and the number of sales it does, improving its image and the potential of the business.
  4. Migration to Mobile: Nowadays a big part of the population uses their mobile phones to perform their searches instead of the desktop. This makes it the top priority for brands to have a responsive website, adapted to the good practices of mobile.
  5. One-to-one marketing is consistently regarded as one of the great solutions to customer acquisition. One of the key points to have in mind is that nowadays the consumers want unique and customised products according to their likings and personality, so the solution is to offer something unique and differentiated, “spoiling” them with products and services adapted to their personal requirements.


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Why Marketing is changing and most companies can’t keep up

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“Marketing used to be pretty straight forward. An ad on the radio, a few billboards, perhaps a TV ad if you had the budget, and the business would start rolling in. No longer. The internet has made the world a lot smaller, and with it, brought your competitors closer to your door. ”

There are four main things to remember when it comes to digital marketing:

-Posts alone are not enough. Now you need to optimize everything.
-Quality over quantity.
-Get some sound advice: Marketing experts!
-Be consistent with your brand messaging on every front.

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Video Marketing Isn’t The Future: It’s Right Here And Now

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(via Forbes)

Video is — and will continue to be — the most dominant form of media there is. End of story.

1. Almost 50% of internet users look for videos related to a product or service before visiting a store.
2. Video is 50x more likely to get organic page ranks in Google than plain text results.
3. Marketers who use video grow revenue 49% faster than non-video users.
4. The four most common video types are: explainers, product demos, how-tos and testimonials.

Not only does video perform better than any other form of content, it’s also heavily favored by consumers.

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The impact of Live Stream on Influencer Marketing

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(via Forbes)

  • In 2016, 81% of internet audience members viewed more live content than they did the previous year.
  • Videos on Facebook Live get viewed for three times as long as a pre-recorded video.
  • Live streams appear at the top of social media feeds, so users receive 200% more notifications for live streams than for other activity.

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