Video Marketing Isn’t The Future: It’s Right Here And Now

youtube-1614709_960_720.png

(via Forbes)

Video is — and will continue to be — the most dominant form of media there is. End of story.

1. Almost 50% of internet users look for videos related to a product or service before visiting a store.
2. Video is 50x more likely to get organic page ranks in Google than plain text results.
3. Marketers who use video grow revenue 49% faster than non-video users.
4. The four most common video types are: explainers, product demos, how-tos and testimonials.

Not only does video perform better than any other form of content, it’s also heavily favored by consumers.

Read the full article

The impact of Live Stream on Influencer Marketing

download.png

(via Forbes)

  • In 2016, 81% of internet audience members viewed more live content than they did the previous year.
  • Videos on Facebook Live get viewed for three times as long as a pre-recorded video.
  • Live streams appear at the top of social media feeds, so users receive 200% more notifications for live streams than for other activity.

Read the full article

How Video Marketing extends Brands Image & Reach

download.jpeg

– Video works best on social media and mobile devices.
– Your target audience do not read blogs. They prefer watching videos on demand.
– Video is the hottest trend in online content. Brands that cannot provide video will fade behind competitors who can.
– Distinct, memorable videos can help your client develop their brand. The people, style and tone of the videos extend their brand’s image and company culture.

Read the full article