Why Video Marketing is essential in your Content Strategy

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(via Pakwired)

“Over the past few years, video marketing has become more important than ever. When it comes to social media sites, video marketing is the best way to attract customers.

People are tired of reading boring blog posts that contain no videos or images. Also, in this day and age, it is expected that there is something that breaks up the written content, especially on mobile.

Many years ago, content marketing was all about the amount of keywords that you could stuff into a post. Those days are long gone, and search engines do not reward the quantity of words anymore. Instead, they reward quality content that attracts visitors and keeps them on your site. And, that is a great way to be rewarded, eh?

The longer your visitors stay on your website, the better your search rank will be and the better your results. This is why it is so important to have video marketing to attract and keep visitors on your site. Over time, the investments that you make in this area will lead to higher sales and profits.

Remember >> Your search ranking is the biggest key to attracting unique visitors to your site.”

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Top 9 Social Media trends for 2018

Check out this amazing infographic by Filmora:

Some takeaways:

  • 80% of global video traffic in 2020 will be video.
  • 87% of marketers use video in their campaigns, reporting huge benefits compared to other marketing efforts.
  • Snapchat is launching an AR platform by end of 2017.
  • 94% of those who used influencer marketing believe it’s a great strategy.
  • Influencers bring 10X rise in conversion rate.

Digital Marketing trends to watch on 2018

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  1. Big Data: Do we really need to talk about it?
  2. Video, Video and more Video: In 2018 video will actually outpace all other content types. Video has slowly taken over social networks as a major form of content production and all signs show that this trend will only increase.
  3. Content: Content creation, among other things, increases the credibility of the organisation and the number of sales it does, improving its image and the potential of the business.
  4. Migration to Mobile: Nowadays a big part of the population uses their mobile phones to perform their searches instead of the desktop. This makes it the top priority for brands to have a responsive website, adapted to the good practices of mobile.
  5. One-to-one marketing is consistently regarded as one of the great solutions to customer acquisition. One of the key points to have in mind is that nowadays the consumers want unique and customised products according to their likings and personality, so the solution is to offer something unique and differentiated, “spoiling” them with products and services adapted to their personal requirements.


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Why Marketing is changing and most companies can’t keep up

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“Marketing used to be pretty straight forward. An ad on the radio, a few billboards, perhaps a TV ad if you had the budget, and the business would start rolling in. No longer. The internet has made the world a lot smaller, and with it, brought your competitors closer to your door. ”

There are four main things to remember when it comes to digital marketing:

-Posts alone are not enough. Now you need to optimize everything.
-Quality over quantity.
-Get some sound advice: Marketing experts!
-Be consistent with your brand messaging on every front.

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Video Marketing Isn’t The Future: It’s Right Here And Now

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(via Forbes)

Video is — and will continue to be — the most dominant form of media there is. End of story.

1. Almost 50% of internet users look for videos related to a product or service before visiting a store.
2. Video is 50x more likely to get organic page ranks in Google than plain text results.
3. Marketers who use video grow revenue 49% faster than non-video users.
4. The four most common video types are: explainers, product demos, how-tos and testimonials.

Not only does video perform better than any other form of content, it’s also heavily favored by consumers.

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