What Micro-Influencers Can Do for Brands


Today, consumers don’t readily trust brands. It can take a long time for brands to take a consumer from awareness to loyal, especially if the brand is the only one marketing its products.

Therefore, brands need help establishing consumer connections, and that is where micro-influencers come in.

Micro-influencers encourage the brand-consumer relationship and build trust, which will help in achieving loyal customers.

Read the full article here