Alright so we know that video marketing is awesome and can help spike traffic through to your site. Awesome. However, sometimes its nice to see just who has done it right in the industry and to borrow some tips and tricks from their books to help you get your Video Marketing campaign off the ground.
That’s why @StevenBeller over at Kuno Creative has put together a list of 7 technology companies in the tech industry who are doing the right thing. From HubSpot to Salesforce and everything in between, Steven breaks it down!
Deciding whether or not to utilize Video Marketing is hard work. There so many options to reach potential customers and create brand familiarity, and using video can be a very expensive option–taking up a lot of time and resources to perfect.
@AlysonWuamett over at Business 2 Community has put together a list of 15 reasons why you should rethink your marketing strategy to include more video marketing. You can read through her stats here! Her reasoning is very convincing, and I am sure she will make a VM convert out of you, too!
You have some video content. Great! How is your engagement though? The quality of your marketing efforts should not be measured by followers or views, but rather the amount of engagement your marketing material, including videos, acquires.
@Jon_Hurricane over at the Social Times has put together a list of 7 tips to increase engagement with your videos and help you get the most of your content! You’re welcome!
So alright, we know having an awesome video marketing campaign is great. But if you are a relatively new startup still growing your funds, you may have not really had the opportunity to think about and utilize the magic of video marketing.
That’s fine, there is no better time than the present!
Thanks to efforts by @chuckcohn (on Twitter) over @Entrepreneur, here is an easy-to-follow, step-by-step guide for putting together a video marketing campaign that help you get your campaign off to an awesome start! Read his guide here on Entrepreneur.com!
Video marketing is an expensive endeavor. It takes a lot of time, effort, and money to make it just right and the effort to push it out to your target audiences. Is it worth it?
According to Jerome over at #GetTheBigPicture, it can increase consumption of your service or product by 64%! Check out the full article here!
2016 witnessed an even greater increase in the social functionality of digital marketing for company brand management. Now that it is 2017, lets look forward to what the new year has to bring by taking a quick glance at the most influential trends of 2016!
Mike Tomita has put a lot of work into this piece, covering the abc’s of digital marketing from Increased Social Search Functionality to Speedy Website Experience, getting down to the minute little details! Read the whole piece here and decide for yourself which points offer the biggest benefits for you take advantage of!
Happy New Year!