Video content promotes brand recall, and can help strengthen your brand message. It performs well on all devices, having larger reach and tending to go viral. In facts:
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- 2 out of 3 customers are more likely to buy a product online after watching a video about it.
- 87% of online marketers are currently using video content in their digital marketing strategies.
- A third of all the time people spend online is dedicated to watching videos.