In this Forbes article, Marcela de Vivo explains why Influencer Marketing is so important and how to take advantage of it. Summarizing:
In this era of massive information and noise, companies need to cultivate an audience that cares about their voice. Harnessing the voice of influential individuals allows brands to build trust and awareness using third party content. Finding the right influencers can be inefficient in terms of time and money. This article recommends trying Influencer platforms to discover them, reach out, build a relationship, and leverage their loyal audiences.