Why you need Influencer Marketing


Heidi Cohen shares invaluable insights on Influencer Marketing. In summary:

  • 80%+ of US customers trust recommendations from people they know and 2 out of 3 of US customers trust ratings and reviews posted online.
  • The average customer checks 11 consumer reviews before buying a product.
  • A study discovered that Influencer relations marketing generated 11x ROI!


“True influence drives action, not just awareness”

Read the full article

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s