Artificial Intelligence in Video Marketing


Bree Brouwer lays out the importance of Artificial Intelligence in Video Marketing:

“AI/machine learning is going to be a huge equalizer for small- to mid-sized brands starting at the end of this year.” “Brands are going to start to realize that AI and machine learning help augment the work normally done by a team of analysts.”

“AI can provide a level of insight not available with general meta and share data, and removes a lot of the guesswork that goes into video targeting.” “AI technology allows marketers to create multiple variations of videos by use cases, audience, message, product, and performance. AI helps marketers better predict outcomes, and makes it possible for brands and publishers to make recommendations based on interests and interactions.”

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Revealing Video Marketing Statistics


Mary Lister is convinced that video is where you should be focusing if you are a digital marketer. To convince you, she is sharing revealing stats about the status of video:

  • 45% of users watch over an hour of Facebook or Youtube videos per week
  • 1/3 of online activity is spent watching video
  • Marketers who use video grow revenue 49% faster than non-video users
  • Social video generates 1200% more shares than text and images combined.

For more stats, Read the full article

What Micro-Influencers Can Do for Brands


Today, consumers don’t readily trust brands. It can take a long time for brands to take a consumer from awareness to loyal, especially if the brand is the only one marketing its products.

Therefore, brands need help establishing consumer connections, and that is where micro-influencers come in.

Micro-influencers encourage the brand-consumer relationship and build trust, which will help in achieving loyal customers.

Read the full article here