Artificial Intelligence in Video Marketing


Bree Brouwer lays out the importance of Artificial Intelligence in Video Marketing:

“AI/machine learning is going to be a huge equalizer for small- to mid-sized brands starting at the end of this year.” “Brands are going to start to realize that AI and machine learning help augment the work normally done by a team of analysts.”

“AI can provide a level of insight not available with general meta and share data, and removes a lot of the guesswork that goes into video targeting.” “AI technology allows marketers to create multiple variations of videos by use cases, audience, message, product, and performance. AI helps marketers better predict outcomes, and makes it possible for brands and publishers to make recommendations based on interests and interactions.”

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