(Via MarTech Advisor)
“There are a lot of ways through which brands are focusing on creating more engaging customer journeys that deliver true value. Over time video has become an integral component of marketing strategies aimed at shoring up brand recognition and loyalty. Video has evolved beyond sending a single message to all consumers, to creating on-on-one, relevant experiences that engage viewers. Studies show that in 2017, 74% of the total Internet traffic will be video”
Video Marketing can be leveraged and integrated with call-to-actions for effective lead generation. It has been shown that Video Marketing effectively improves sales leads, conversions and brand loyalty.