• In the last 5 years, Americans’ mobile ownership has risen from 35% to 77%, which makes this device shape the modern-day consumerism.
• Live Video continues to gain traction, with every big social platform adopting it.
• Big data is empowering personalization, which enhances user experience.
• Marketing automation and Immersive Experiences enhance Content Marketing

Read the full article here

(Via SocialMediaToday)

Thanks to technology, widespread video consumption is here.

• One-third of all online activity is spent watching video.
• The average user is exposed to 32.3 videos in a month.
• 75% of online video viewers have interacted with an online video ad this month

In the article, it is mentioned how videos are watched on multiple devices, the importance of Youtube engaging the audience, and the growth of live streaming and temporary content.

Video content is no longer an option.

Read the full article here

(Via CustomerThink)

Soon, digital marketers will take complete control over the customer experience. Mobile already drives nearly half of all the web traffic. Thanks to the amount of data available, personalization is the next big thing in Marketing.

Staying ahead of these trends is key as technology and consumer behavior change frequently.

Check out the big advantages of Digital Marketing in the full article.

(Via insivia)

In this article, Insivia shares 27 stats about Video Marketing and users’ viewing habits. Check how fast and deep Video is reaching into users’ consumption habits.

• +55% of people watch online videos every day.
• Online shoppers who watch demo videos are +81% more likely to make a purchase than non-viewers.
• People spend on average 2.6x more time on pages with video than without.

Check all the stats here

(Via Business2Community)

Correctly implemented, video content is clearly the most effective communication tool.

Today:

• Youtube has over 1 billion monthly users, which translates to ⅓ of the internet
• 4x as many consumers like to watch video of a product rather than read about it
• Including video on a landing page can boost conversion rates by up to 80%
• People spent an average of 2.6x more time on pages with video than on those without
• 52% of consumers say watching videos about products and brands make them more confident about online purchase decisions

 

Read the full article here

Online Video viewership is booming. Social engagement is key. Check out the latest stats on Video creation, distribution, and consumption. (via AdWeek)

Read the full article

Great customer experiences separate market leaders from the rest. In this article, James Martin lays out 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts.

Read the full article here