• In the last 5 years, Americans’ mobile ownership has risen from 35% to 77%, which makes this device shape the modern-day consumerism.
• Live Video continues to gain traction, with every big social platform adopting it.
• Big data is empowering personalization, which enhances user experience.
• Marketing automation and Immersive Experiences enhance Content Marketing

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(Via SocialMediaToday)

Thanks to technology, widespread video consumption is here.

• One-third of all online activity is spent watching video.
• The average user is exposed to 32.3 videos in a month.
• 75% of online video viewers have interacted with an online video ad this month

In the article, it is mentioned how videos are watched on multiple devices, the importance of Youtube engaging the audience, and the growth of live streaming and temporary content.

Video content is no longer an option.

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(Via CustomerThink)

Soon, digital marketers will take complete control over the customer experience. Mobile already drives nearly half of all the web traffic. Thanks to the amount of data available, personalization is the next big thing in Marketing.

Staying ahead of these trends is key as technology and consumer behavior change frequently.

Check out the big advantages of Digital Marketing in the full article.

(Via insivia)

In this article, Insivia shares 27 stats about Video Marketing and users’ viewing habits. Check how fast and deep Video is reaching into users’ consumption habits.

• +55% of people watch online videos every day.
• Online shoppers who watch demo videos are +81% more likely to make a purchase than non-viewers.
• People spend on average 2.6x more time on pages with video than without.

Check all the stats here

(Via Business2Community)

Correctly implemented, video content is clearly the most effective communication tool.

Today:

• Youtube has over 1 billion monthly users, which translates to ⅓ of the internet
• 4x as many consumers like to watch video of a product rather than read about it
• Including video on a landing page can boost conversion rates by up to 80%
• People spent an average of 2.6x more time on pages with video than on those without
• 52% of consumers say watching videos about products and brands make them more confident about online purchase decisions

 

Read the full article here

Online Video viewership is booming. Social engagement is key. Check out the latest stats on Video creation, distribution, and consumption. (via AdWeek)

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Great customer experiences separate market leaders from the rest. In this article, James Martin lays out 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts.

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(Via BusinessWorld)

“People remember 20 per cent of what they hear, 30 per cent of what they see, and a whopping 70 per cent of what they see and hear. If a picture is worth a thousand words, imagine the worth of a video, which is about 30 pictures a second! However, video remained an untapped channel of content marketing till recently. But now that’s changing. Videos are being posted online rampantly for marketing and promotional purposes. Be it entertaining web series with ads plugged in, TVCs adapted for web, animations, webinars, surveys, demos and live-launches, online videos are emerging at a rapid pace. Youtube reports that mobile video consumption rises 100 per cent every year. Facebook video viewership doubled in 7 months to reach 8 billion views per day. A recent Forbes study shows 90 percent of marketing respondents prefer to incorporate video in their campaigns. No wonder, online video is poised for a phenomenal leap as a marketing tool in 2017.”

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(Via Josic Media)

“Online video marketing is a dynamic and highly effective method to promote different products or services among your customers. It plays a crucial role in educating and creating interest among them so that they can promote their businesses.”

“The main reason for the incredible popularity of video marketing is its effectiveness and its power of persuasion. It also allows the manifestation of the features and benefits of the product in the best possible manner and shortest time.”

Read the full article here