(Via BusinessWorld)
“People remember 20 per cent of what they hear, 30 per cent of what they see, and a whopping 70 per cent of what they see and hear. If a picture is worth a thousand words, imagine the worth of a video, which is about 30 pictures a second! However, video remained an untapped channel of content marketing till recently. But now that’s changing. Videos are being posted online rampantly for marketing and promotional purposes. Be it entertaining web series with ads plugged in, TVCs adapted for web, animations, webinars, surveys, demos and live-launches, online videos are emerging at a rapid pace. Youtube reports that mobile video consumption rises 100 per cent every year. Facebook video viewership doubled in 7 months to reach 8 billion views per day. A recent Forbes study shows 90 percent of marketing respondents prefer to incorporate video in their campaigns. No wonder, online video is poised for a phenomenal leap as a marketing tool in 2017.”
