Correctly implemented, video content is clearly the most effective communication tool.
- Youtube has over 1 billion monthly users, which translates to ⅓ of the internet
- 4x as many consumers like to watch video of a product rather than read about it
- Including video on a landing page can boost conversion rates by up to 80%
- People spent an average of 2.6x more time on pages with video than on those without
- 52% of consumers say watching videos about products and brands make them more confident about online purchase decisions