Digital Marketing in the 21st Century


(via BizCommunity)

“High-quality, value-added content, building strong relationships with your audience, and adapting to the ever-changing landscape will always be critical to the success of your marketing efforts. What are the strongest trends in the current marketing landscape?”

-Live Video: “Brands know that people love the in-the-moment type of content, and the widespread accessibility of truly functional live-streamed video offers exactly that. It connects with potential customers instantly and showcases the service or product directly in people’s homes.”

-Influencer Marketing: “We love to make our purchases based on the opinions of real people, and the influencer offers brands the ability to speak through a relatable voice. Up to 70 percent of purchases are made after being “influenced” by an authority in the field.”

-Data & Visualization: “Statistics, data, and reports are all part of the marketer’s job. We use this information every day to measure our audience, market, reach, etc. This information tells us who is buying what, when, why, and how.
But data, in its raw form, is not easily digestible and big data is worthless if it cannot be interpreted efficiently. As people, we can’t naturally read it efficiently, and consumers don’t have the patience to understand and interpret a tables, values, and numbers we would offer them. Data visualization helps us see data better, understand it and, most importantly, use it.”

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Digital Marketing is a Marathon, not a Sprint

(via exchange4media)


At the recently concluded Tech Manch Digital Conference, Jeff Bullas, digital marketing influencer, spoke about the key pillars for digital marketing success. Some of the highlights:

“I would say digital marketing is a marathon and not a sprint. Most importantly, marketers need to think like publishers if they want to get the best results.”

“I would say that content is the new sale person now and marketing now is an art and science and it needs to be practiced with the same belief,”

“Today as you are creating content, you are leaving a digital footprint. Content needs to be seductive and interesting, and if you can’t make it creative all the time, you can still curate it to get the results.”

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The state of Social Video Marketing


(via Animoto)

  • 84% of consumers reported watching social video content on mobile devices, and 64% reported that watching a marketing video on Facebook has influenced a purchase decision in the last month.
  • Social media video drives brand engagement and sales with 83% of marketers reporting they are confident Facebook video content will drive purchases and 64% of consumers reporting making a purchase after watching a marketing video on Facebook in the last month.
  • 81% of marketers are optimizing their social videos for mobile viewership.

For more stats, check the full infographic!

What you need to know about Video Marketing for your Business


“Statistics tell powerful tales. Research reveal that video viewers are between 64% and 85% more likely to buy a product after seeing a video for it, with 71% of marketers reporting higher conversion rates for video than any other form of marketing.”

Using video increases substantially email open rates, plus it helps to boost your SEO.

95% of Americans under-50 are internet users, and 92% of them watch and share videos in their mobile!

Read the full article here

How to get more value out of your Video Marketing

(via SearchEngine Journal)


“Video, both organic and paid, is still the best option to cut through the social noise.

It’s easier than ever to get more value out of your video marketing:

  • The expense of creating video content continues to drop.
  • There are tons of new apps on the market to help create video posts quickly.
  • Recording original video is free and relatively easy with a smartphone, a few basic skills, and a little production savvy.

All of this means we’ve reached a tipping point. If you aren’t already using video to market your brand or business, you’re going to fall behind.”

Read the full article here