Digital Marketing is a Marathon, not a Sprint

(via exchange4media)

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At the recently concluded Tech Manch Digital Conference, Jeff Bullas, digital marketing influencer, spoke about the key pillars for digital marketing success. Some of the highlights:

“I would say digital marketing is a marathon and not a sprint. Most importantly, marketers need to think like publishers if they want to get the best results.”

“I would say that content is the new sale person now and marketing now is an art and science and it needs to be practiced with the same belief,”

“Today as you are creating content, you are leaving a digital footprint. Content needs to be seductive and interesting, and if you can’t make it creative all the time, you can still curate it to get the results.”

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