Cost-Effective Video Marketing Ideas

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(via CMSWire)

What kind of Video Content gets the more attention and is more valuable for users?
In this article, Live Video is described as an opportunity to show the brand’s true personality that other mediums can’t match. Some ideas about the best kind of video content are:

-Q&As
-Product Unboxing and Demos
-How-To Videos
-Event Coverages
-Fun Challenges

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You need to know Video Marketing in 2017

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(via Forbes)

Takeaways:

  • “The most important consideration for brands when creating and publishing videos is to look to data to make the most informed decisions on the right content and channel.”
  • Facebook and Youtube still dominate the conversation, with Instagram and Snapchat following. Facebook is superior in engagement, while Youtube wins in Views.
  • 84 percent of consumers say they watch social video content on mobile devices.

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Things to know about the Future of Marketing

 

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(via Google)

Consumers will expect more useful, personal interactions throughout their research and purchase journeys. Brands need to deliver a frictionless experience that blends the offline and online worlds.

Consumers believe they should receive marketing messages that are tailored to their unique needs. So, once you have a comprehensive view of your customers, the next step is to reach them at the right moment with the right message. And reaching your audience just got much, much easier, thanks to artificial intelligence technology.

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