The impact of Live Stream on Influencer Marketing

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(via Forbes)

  • In 2016, 81% of internet audience members viewed more live content than they did the previous year.
  • Videos on Facebook Live get viewed for three times as long as a pre-recorded video.
  • Live streams appear at the top of social media feeds, so users receive 200% more notifications for live streams than for other activity.

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How Video Marketing extends Brands Image & Reach

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– Video works best on social media and mobile devices.
– Your target audience do not read blogs. They prefer watching videos on demand.
– Video is the hottest trend in online content. Brands that cannot provide video will fade behind competitors who can.
– Distinct, memorable videos can help your client develop their brand. The people, style and tone of the videos extend their brand’s image and company culture.

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