Video Marketing Isn’t The Future: It’s Right Here And Now

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(via Forbes)

Video is — and will continue to be — the most dominant form of media there is. End of story.

1. Almost 50% of internet users look for videos related to a product or service before visiting a store.
2. Video is 50x more likely to get organic page ranks in Google than plain text results.
3. Marketers who use video grow revenue 49% faster than non-video users.
4. The four most common video types are: explainers, product demos, how-tos and testimonials.

Not only does video perform better than any other form of content, it’s also heavily favored by consumers.

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Top 2017 Video Marketing Trends

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  • Over 500 million people are watching videos on Facebook every day.
  • Internet Video Traffic will be over 80% of all consumer internet traffic in 4 years.
  • Video Content Increases Trust, but video alone doesn’t increase trust. A video that resonates is what matters.

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