Video is — and will continue to be — the most dominant form of media there is. End of story.
1. Almost 50% of internet users look for videos related to a product or service before visiting a store.
2. Video is 50x more likely to get organic page ranks in Google than plain text results.
3. Marketers who use video grow revenue 49% faster than non-video users.
4. The four most common video types are: explainers, product demos, how-tos and testimonials.
Not only does video perform better than any other form of content, it’s also heavily favored by consumers.