Why Marketing is changing and most companies can’t keep up

download.jpeg

“Marketing used to be pretty straight forward. An ad on the radio, a few billboards, perhaps a TV ad if you had the budget, and the business would start rolling in. No longer. The internet has made the world a lot smaller, and with it, brought your competitors closer to your door. ”

There are four main things to remember when it comes to digital marketing:

-Posts alone are not enough. Now you need to optimize everything.
-Quality over quantity.
-Get some sound advice: Marketing experts!
-Be consistent with your brand messaging on every front.

Read the full article

Video Marketing, the new King of Content

Content-is-king.jpg

 

(via Forbes)

Why?

-Video increases organic traffic and conversion.
-Viewers retain information better than readers.
-Top Social Media Platforms are going all-in on Video (Facebook, Instagram, Snapchat)

Thus, the market wants more videos.

Read the full article