Why Marketing is changing and most companies can’t keep up

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“Marketing used to be pretty straight forward. An ad on the radio, a few billboards, perhaps a TV ad if you had the budget, and the business would start rolling in. No longer. The internet has made the world a lot smaller, and with it, brought your competitors closer to your door. ”

There are four main things to remember when it comes to digital marketing:

-Posts alone are not enough. Now you need to optimize everything.
-Quality over quantity.
-Get some sound advice: Marketing experts!
-Be consistent with your brand messaging on every front.

Read the full article

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